Betfair, Crown
National sports apps at consumer scale
Preferred partner on high-stakes sports betting apps where every lag costs money. We owned performance and quality lifts across the journeys players use most — and left revenue screens faster in production.
- Stabilized and sped up the screens that drive revenue — marketing flows, betslip, and heavy markets
- Raised the quality bar so peak-load releases stayed safe for paying customers
- Left those revenue journeys faster after the engagement — the lifts stuck in production
Organization size: 500 · Melbourne, Australia (remote)